This is the new LipIce Sheer Colour from Mentholatum Fragrance Free variant, another great lip balm that I will be reviewing today. This was sent to me sometime last month and I had been using it since. This version is the upgraded one and it’s designed to work like magic on the lips and change the colour of the lips immediately upon application.
As with all LipIce products, it’s more than just lip colour, it’s also about moisturising the lips. This baby is said to provide 10 hours of moisture plus giving a fuller and bouncier lips while brightening dull looking lips at the same time. This is probably due to the ingredients like Argan Oil and Beeswax used which we all know, are both superb miracle products for our lips.
When I opened it up, I was surprised to see that it is colourless inside. Then I understood what they meant by magic, the colour will only appear when applied on. The pinkish colour will look natural and sheer, very light yet is not without colour.
I first just swipe it on my hands to see what kind of pink will appear. The colour will be somewhat different according to individual. Love this kind of product, especially on days when I do not feel like using lipstick or a colour that is too dark, so I just carry this in my pocket or handbag for that natural look or nude makeup look.  LipIce Sheer Colour is also infused with Commiphora Mukul Herb Extract to smoothen fine lines and keep the lips bouncy. Some other natural moisturizing ingredients used in LipIce are such as Shea Butter, Macadamia Ternifolia Seed Oil, Meadowfoam Seed Oil and Aloe Extract to keep lips soft, smooth and healthy. Furthermore it contains effective anti-oxidant Vitamin E to protect the lips against the harsh environment.
Well, on my lips, this is how it looks like before and after using it. Of course, this is not a tint so frequent reapplication is needed just like all lipbalms.
Great news to all KPOP fans, LipIce has signed on Korean singer and actress Kim Jae-Kyung as its brand ambassador. Kim Jae-Kyung, who began her career in 2008, is best known as the leader, lead vocalist and main dancer of A-list K-Pop group Rainbow. She has also had roles in several Korean dramas including her major lead role in Monster in 2012. Her latest drama role is in the classical music variety show Always Cantare 2 where she plays a flute player. I’m sure flutists need their lips really moisturised all the time! Great choice of ambassador!
Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia is delighted to have the Korean beauty as the new face of LipIce as “Kim Jae-Kyung shares many similarities with the LipIce brand. She is a classic Korean beauty with naturally beautiful lips and she exudes a youthfulness which is exciting to leverage on. We are happy to have her as the new face for the brand.â€
Strawberry Variant
Shimmer Variant
The LipIce Sheer Color is available in three variants namely Strawberry, Shimmer and Fragrance Free. The one I reviewed above is the Fragrance Free one. Priced at RM15.80 each, it will be available at all leading pharmacies and major supermarket outlets starting March 2016.
More Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto C Cube, Deep Heating Rub.