Launch of Dutch Lady’s Anak Bijak Mak Menang Campaign

Last week, Dutch Lady launched the Anak Bijak, Mak Menang campaign running from 1 November to 31 December 2015 at Mydin USJ. I was there to witness the launch as Josiah was joining the Dutch Lady Kids on stage for a short sketch told by Mia Sara, the Dutch Lady Kid Ambassador. Do check out the acting video below. Basically, it is a story about Jo the Cow and how kids from aged 1-6 have different stages of learning about the cow and the surroundings.

I was super of Josiah for taking the stage like a pro. He did not get a long time to rehearse and he also didn’t have much stage experience except for the annual pre-school concerts. This would be his first time performing to a crowd of media and important people, the clients!

Josiah’s role as Ivan was to play a 5 year old who was really creative and came out with his drawing block. He then waved at the crowd and looked at Jo the cow, on his right.

Being really creative, he imagined that Jo the cow can fly with wings!

He then decided to walk around the cow and then had the idea of drawing it out.

That was basically how his part went. Pretty simple eh? Yet it still took a lot of work to make it look good with the voice over by Mia.

During the event, I found out that Dutch Lady Malaysia is rolling out a series of smart activities cards, custom-designed to stimulate children’s minds and encourage learning according to their developmental stages. These cards are developed in line with Dutch Lady Nutri PlanTM with 5X DHA* formulated milk powder for children, which provides nutrition tailored to a child’s milestones and mental developmental needs. On top of tailored nutrition and learning tools, Dutch Lady is giving away more than RM500,000^ in cash prizes during the campaign period for us mummies!

(From left to right) Rifqy Danish, Jia Rye, Josiah Lu, Karen Yeo and Qashif Dariys showing some of the farm animals featured in the series of Dutch Lady Smart Activities Card.
Karen Yeo, Marketing Manager at Dutch Lady Malaysia explained the objective of the campaign. “Dutch Lady hopes to reward our loyal mums by providing them useful learning tools that they can utilize easily to enhance children’s learning experiences; and we have taken the initiative to work with a child development and learning expert to create this series of activity cards, which comes complimentary with every pack of Dutch Lady formulated milk powder for children between the ages of 1 to 6+ years” she said.

The Smart Activity Cards are really cool. Each pack of Dutch Lady Nutri Plan^TM + 5X DHA comes with a set of Smart Activity Cards designed to help children to build language skills & expression and provide ideas for activities that will encourage children to ask questions, explore, be creative and absorb more knowledge. These activities are also perfect opportunities for parents to spend quality time with their children while exercising their ‘smartness’.

Providing parental tips on the topic of development at the campaign launch was consultant paediatrician, Dr. R. Juanita R. Lope. She said that children develop mentally in stages and that they gain smartness or grow smarter as they develop. “Whilst every child hits different developmental milestones at differing rates, parents need to monitor their little one’s development.”

Dutch Lady Malaysia corporate nutritionist Loo Mei Fong said that a child grows more sophisticated in his thinking as he progresses from one milestone to another. “Dutch Lady Nutri Plan^TM with 5X DHA is formulated to enable parents to support this mental development by stages through four different milestone-denoted variants.

While each child gets the nutrition and learning tools tailored to his or her developmental stage, the Anak Bijak Mak Menang campaign is also giving parents the opportunity to win a total of more than RM500,000^{^} in cash prizes. By collecting the activity cards with every purchase of Dutch Lady formulated milk powder for children, each consumer stands a chance to walk away with cash prizes valued between RM50 to RM5,000 each week from 1 November 2015 and will last through to 31 December 2015. For more information on the campaign, please go to www.smartmoments.com.my.