CYBEX – FOR ALL TOMORROW’S PEOPLE

Wah Ha Children Products Sdn Bhd, the exclusive distributor for CYBEX in Malaysia and also as one of the recipients for the “Outstanding SMEs” at the recent Golden Bull Award 2017 is privileged to host the inaugural launching of CYBEX brand in Malaysia at this very day. We are honored to invite the top fashion, mainstream, popular and in-trend fashion media of different languages in Malaysia as well as the online influencers to witness and be a part of the event in presenting CYBEX as a fusion of a FASHION STATEMENT and a PREFEERED LIFESTYLE CHOICE for the men and women who are parents in Malaysia. “CYBEX adds a new breath and a new dimension to the dynamic lives of parents especially in the urban area with many of its award winning products,” says Mr. Ken Kang, Managing Director of Wah Ha Children Products Sdn Bhd at the official launch of CYBEX.

THE WORLD OF CYBEX

The world of Cybex is characterized by the desire not only to think the seemingly unthinkable but also to do it. True to this word and ever since the foundation in 2005 the vision has been to be the most desirable, authentic, technical and lifestyle brand for fashion-conscious parents. The D.S.F (Design, Safety, and Functionality) Innovation Principle is the core philosophy behind CYBEX and its products. It stands for our drive to implement a clear and iconic Design whilst meeting the highest Safety and quality standards as well as intelligent Functionality. In early 2014, the German company CYBEX fused with Goodbaby International Holding Limited, one of the world’s leading enterprises for the development and production of child and teen goods. CYBEX delivers car seats, baby carriers and strollers to more than 100 countries, employing over 300 talented associates worldwide. For more information about CYBEX, visit http://cybex-online.com/en

Since 2005, CYBEX has rebelled against the traditional approach to children’s strollers, car seats, and accessories, focusing on design, functionality, and safety for fashion-conscious parents. Exclusive collaborations with designers such as Jeremy Scott and Lala Berlin have proven that CYBEX and fashion is the perfect match to build on the brands fashion story – demonstrating that fashion statements can be made with strollers and car seats.

Some of the recent fashion collections introduced and launched are:

1) Birds of Paradise Collection

Follow nature’s path. Nature springs to life in the new Birds of Paradise collection as CYBEX transports vivid and exotic wildlife into the big city. Shimmering and colorful parrots and plants are added as elaborate embroidery to the Priam Lux Seat, Mios Seat Unit, Yema and numerous accessories of the award-winning CYBEX Platinum Range. Drawing inspiration from the latest catwalk trends from across the world, this new collection is the ultimate fashion statement for fashion conscious parents. What better way to catch the eye of the metropolis than a flock of bright and brilliant Birds of Paradise? Birds of Paradise fashion collection available for viewing during the launch include Priam Fashion Edition Birds of Paradise, Mios Fashion Edition Birds of Paradise, and Yema Tie Birds of Paradise.

2) Butterfly Collection

The CYBEX Butterfly fashion forward line from the CYBEX Platinum Range finds colorfully embroidered butterflies resting among a contrasting camouflage landscape in neutral hues: a fairy tale with a contemporary twist. As the perfect style statement for the city, this fluttering fabric takes you on an inspired journey through nature’s most vibrant flora and fauna. Parents will love the playful imagery that appeals to both you and your child’s wandering woodland imaginations. The bright butterflies make themselves at home on the camouflage landscape, and contrast vividly with the dominant pattern of the Priam Lux Seat, Mios, Yema, Cloud Q, and numerous accessories: a visual highlight instead of a camouflaged object in the urban jungle! The Butterfly Collection solidifies CYBEX’s standing as a leader in design-minded products for parents wanting to express a personal aesthetic. Butterfly fashion collections available for viewing during the launch include Priam Fashion Edition Butterfly, Mios Fashion Edition Butterfly, Yema Tie Butterfly, Cloud Q Butterfly and Changing Bag Butterfly.

3) Jeremy Scott Collection

In the second collaboration between Jeremy Scott and CYBEX, the designer lets babies fly… literally
Renowned for challenging conventions to the core, the American designer Jeremy Scott breaks up the design customs of the fashion world, creating works of art that are visually extravagant and also functional. Having dressed various superstars such as Rihanna, Katy Perry, and Miley Cyrus, as well as a renowned collaboration with the sportswear label adidas, the Creative Director of Moschino now offers a second cooperation with CYBEX. While their first joint collaboration was colourful and playful, the American designer’s second capsule includes a sophisticated black stroller, car seat and stylish accessories, all embellished with stunning gold details – some even feature Jeremy’s signature angel wings. The capsule collection’s slogan ‘Adults Suck Then You Are One’ transports the angelic to the adult, blending pop-art, fashion and humor. For Jeremy Scott, this slogan – borrowed from the great American philosopher Bart Simpson – captures the imagination with the contrast of the unexpected. Jeremy Scott fashion collections available for viewing during the launch include Jeremy Scott Priam Fashion Edition, Jeremy Scott Aton Q, and Jeremy Scott Changing Bag.

4) Marcel Wanders Collection

For the first time, CYBEX connects with the world of interior design. With the launch of furniture and a colorful accessory line that includes a highchair, everything is reimagined to fit seamlessly into the parents’ lifestyle. Leading this exciting collection is the internationally celebrated product and interior designer, Moooi owner, and industry rebel Marcel Wanders. The >>Parent’s Collection<< is sophisticated yet playful, allowing parents to continue their cultivated lives – even with little ones in tow. To go one step further, the new range also lets moms and dads pass on their creativity to next generation through design-forward furniture that smoothly integrates, creating a dream environment in the home. Marcel Wanders fashion collection available for viewing during the launch include Wanders Highchair (Space Pilot), Wanders Rocker (Hippie Wrestler), Wanders Bouncer (Space Pilot) and Sun Canopy (available as accessory).

Links for Wah Ha’s products:
https://www.facebook.com/cybex.my/
https://www.facebook.com/sweetheartparis/
https://www.facebook.com/gbmalaysiaofficial/
https://www.facebook.com/gbpockitstroller/
https://www.facebook.com/totem.malaysia/
https://www.youtube.com/channel/UC5FOyDdufnMRr91FeZbt3OQ
https://www.instagram.com/gbmalaysia_sweetheartparis/