I had been using some of Pure Beauty’s range of skincare available exclusively at Watsons for a while now and I am really loving the effectiveness of it so far. Thus, I was really excited when they launched the First Intense Treatment Essence as I had been looking for an essence like this. I started adding the essence into my skincare steps only recently, it is to be used right after cleansing before toning. Essence similar to the Pure Beauty First Intense Treatment Essence do not come cheap and there aren’t that many available in the market too, so am so glad Pure Beauty came up with one to give us more options and less pain to the pocket.
What makes Pure Beauty’s First Intense Treatment Essence so special is that it contains 95.3% of Galatomyces, an enrich fermented yeast concentrate containing amino acid, vitamin and enzyme and also enrich with Bulgarian Rose for hydrating purposes.
The exclusive launch was held in partnership with CLEO, Malaysia’s leading young women’s magazine at the really grand and amazing WOLO Penthouse in Bukit Bintang and was also attended by (L-R) Dato Kee Hua Chee, Writer, Influencer and Watsons Celebrity Friend, Amber Chia, Malaysia’s top model, entrepreneur and Watsons Celebrity Friend, Caryn Loh, Chief Operating Officer, Watsons Malaysia, Claudia Low, Editor, CLEO, Danny Hoh, Head of Marketing, Watsons Malaysia, and Malaysian YouTube sensation, Charis Ow
“We call it the Amazing Essence. It is created with latest Korean technology in combination with the finest natural ingredients. We are proud to bring to our customers the luxury of skin care with an affordable price, said Danny.
“The introduction of First Intense Treatment Essence by Pure Beauty is our commitment to continue to provide our valued customers innovative products at the store. As one of our leading exclusive brand, we are confident it will continue to taste success and popularity amongst consumers,” said Caryn.
Amber Chia, Malaysia’s top model, entrepreneur and Watsons Celebrity Friend was also present and shared her personal testimonial with members of the media and blogger’s “After a week of consistent use, my skin now feels more fresh and supple. The First Intense Treatment Essence really plumps up my skin and soothes it and my skin feels great and looks healthy. It works wonders around the eye area too. I’ve notice fewer lines and dark circles,” Amber explained.
Malaysian YouTube sensation, Charis Ow also came up to share on her experience using the essence, “I take extra care of my skin because I travel frequently. And I could spot the difference after applying The First Intense Treatment Essence as it improves hydration to my skin.” Charis has such perfect skin that I cannot brain.
Watch what they had to say in my video above too.
This treatment essence claims to be able to turn dull skin to luminous and clear skin within just 14 days. By the way, this is another Korean everyday must-do beauty regime. How do you use this? The First Treatment Essence is being applied to the skin as the first step after using the cleanser and followed by the rest of the skin care regime repeated twice daily, meaning after this, use your toner, serum, moisturiser etc.. The usage of First Intense Treatment Essence also comes with other benefits such as reducing fine lines, minimizing the appearance of pores, more hydrated skin, even out skin tone, smoother and soft to touch, all the things that I need to see improved in my skin!
Pure Beauty is a brand developed and made in Korea with the promise of using the best of natural ingredients supported with the latest science & technology. First Intense Treatment Essence is available at all Watsons nationwide with selling price of RM119.90.