Wechat Partners With Chatime and Celebrates With 1 Million Cups!

WECHAT USERS WILL BE OFFERED AN OPPORTUNITY TO REDEEM AND PURCHASE UP TO 1 MILLION CUPS OF CHATIME WORTH OVER RM6 MILLION

From today onwards until Oct 27, Wechat users can add Chatimemalaysia onto their Wechat under official accounts, and get their 2nd cup of Chatime at only RM1. 1 Million cups will be given away to celebrate this partnership with Wechat. This is quite a win-win situation for all. As a user, you’d want to download Wechat and use it so that you can get all these special promos, as a business owner, you’d want to partner with Wechat to offer your promos since so many people are already on Wechat, again as a user we can get in touch with most of all our friends since everyone is already on Wechat. Did I mention that Wechat is available in all major mobile platfroms? Awesome? I just realised that Wechat is quite special because of this partnership feature and also the fact I can use Wechat like a walkie talkie if I am lazy to type. Just speak into it by holding down the talk button and my friend will get an audio message. Fun and fresh feature.

Back to the launch. We were invited to Chatime’s HQ today in Kota Damansara, a spanking new premise with very earthy interior designs, very minimal, stripped down, and giving an eco-friendly impression. The floors are all cement without tiles, even the ceiling is not painted. Cables run through metal silver casings, walls are decorated with some leftover pipes or something, recyclable indeed.

Most importantly, Chatime treated us to a free flow of Earl Grey Tea, Roasted Milk Tea with Grass Jelly and Passionfruit QQ drinks.

The media and bloggers with their photogs

Petite and pretty Serina C was the Emcee of the event. Love her bubbly and fun personality.

She talked a bit about Wechat and Chatime and the new term WECHATIME due to this new collaboration. She then introduced Chatime’s Managing Director, Bryan Loo to give his speech. Watch the vid for part of it. Bryan said, “Chatime strives to be in line with the many new advancement in technology. We are now shifting our gear and going beyond social media to reach out to our existing and new customers. Most of our customers turn to different mobile communication apps for fast, easy and usually free communication with their friends and loved ones.”

“The partnership with Wechat opens up avenue to get a step closer to our customers. WeChat is very innovative and revolutionary in every sense given its cool features that is in line with Chatime’s brand values. We are very excited and happy to collaborate with WeChat Malaysia. The WeChatime 1 Million Cups Celebration is just our first WeChat initiative to reward users and we look forward to many more,” added Byran.

The next person to give a speech was Louis Song, Country Manager of Singapore and Malaysia for International Business Group at Tencent, the company behind the WeChat app. He said, “This is the first time WeChat is partnering with a beverage company in Malaysia to host an official account . WeChat offers brands the opportunity to not only engage with their users, but also reward them with unique and exclusive promotions. As a testament to build a deeper engagement with our users, we want to work with great business partners like Chatime Malaysia to create a relevant and meaningful interaction on our platforms.”

Finally, the collaboration was launched using this giant mockup of an iPhone screen.

So basically, this is how it works:

1) Download Wechat app on your mobile store, Google Play or Appstore. Sign up and Add the friends you have in your list (optional).
2) When you open up the app, click contacts. You will see Search, Recommended Friends, and Official Accounts. Click on Official Accounts.
3) Under Official Accounts, click the cross and type in ChatimeMalaysia.
4) After you have ‘followed’ Chatime on the app, go back to click on it and you will see the latest promo which is the RM1 Second Drink promo. Click on it to follow the instructions. You can click Redeem Now when you are already in line at any Chatime outlet. The coupon expires within 60 minutes, that should be quite a long time. Buy your regular Chatime and get your second cup at only RM1. This is valid until Oct 27.
5) Alternative, you can use the QR code scanner within Wechat to scan this bunting that should be at every Chatime outlet.

After the launch, we had some photo opportunities with the celebrities present, namely Lisa Surihani and Shaheizy Sam Samad, the ambassadors of Wechat. Lisa is really really pretty and nice.

Check out the Q&A session with the bosses.

After that, we were even taken on a tour of the office. We were told this building is only 2 months old.

The office is really really nice, love the concept and design.

Downstairs, we were shown the Training Centre, which was made to resemble an actual Chatime outlet.

Bryan explained that all staffs are trained here in the HQ for one month before they are sent to all the outlets. This would be a nice place to start off for those who love Tea.

After all that, we were treated to FOOD of course. They served us some nice tiny finger foods and noodles.

So what are you waiting for, go get Wechat and get your RM1 cup of Chatime.

For more photos