MILO® Urges Malaysians to Give Back this Ramadhan

MILO® calls on Malaysians to join hands and take action through its Miliki Hari Yang Barakah Dengan MILO® campaign (Own the Blessed Day with MILO®) to provide nutritious breakfasts to the underprivileged this Ramadhan. (Pictured above: Philomena Tan, Business Executive Manager of MILO® Business Unit in Nestlé (Malaysia) Berhad, Cher Siew Wei, Corporate Wellness Manager, Nestlé (Malaysia) Berhad and Associate Professor Dr Hamid Jan B Jan Mohamed, researcher of MyBreakfast Study and member of Nutrition Society Malaysia stand with representatives from Pusat Jagaan Mesra Limpahan Kasih, Puchong, Pusat Jagaan Kanak-Kanak Down Syndrome Dan Hyper Active, Bukit Tinggi Klang, Selangor, Dignity for Children Foundation, Pertubuhan Budaya Harapan, Pertubuhan Kebajikan Yesuvin Mahligai (YM) Selangor, Persatuan Kanak-Kanak Cacat Klang Selangor, Pusat Jagaan Siraman Kasih, Rawang at the official launch of Miliki Hari Yang Barakah Dengan MILO® campaign)

“There are more than 15 homes and associations that we are working with, of which the children and dependents are in great need of support. Ramadhan is known as a time for self-reflection and the practice of good deeds, and our campaign calls out to our nation to give back to their fellow Malaysians who are less privileged due to circumstances that are beyond their control,” said Philomena Tan, Business Executive Manager of MILO® Business Unit in Nestlé (Malaysia) Berhad.

(From left to right: Cher Siew Wei, Corporate Wellness Manager, Nestlé (Malaysia) Berhad, Philomena Tan, Business Executive Manager of MILO® Business Unit in Nestlé (Malaysia) Berhad, Associate Professor Dr Hamid Jan B Jan Mohamed, member of Nutrition Society Malaysia)
She continued, “We urge Malaysians to join us in our Miliki Hari Yang Barakah Dengan MILO® campaign this Ramadhan to help support these children and dependents in providing and sustaining them with a nutritious breakfast so that they may receive sufficient nutrition and have the energy to Own their Blessed Day.”

Some of the beneficiaries of the Own the Blessed Day with MILO® campaign include Children’s Home of Hope (NCSM), Pertubuhan Kebajikan Waja Home,  Pusat Jagaan Kanak-Kanak Down Syndrome & Hyper Active, Pertubuhan Kebajikan Yesuvin Mahligai (YM) Selangor, Persatuan Kanak–Kanak Cacat Klang Selangor, Pusat Jagaan Budaya Harapan, Pusat Jagaan Mesra Limpahan Kasih, Puchong, Persatuan Kanak-Kanak Spastik Selangor &Wilayah Persekutuan, Pure Life Society, Dignity for Children, Persatuan Rakyat Miskin Malaysia, Persatuan Orang Yang Amat Cacat Akal, Selangor & Wilayah Persekutuan, Persatuan Rakyat Miskin Malaysia. (Pictured above: Philomena Tan, Business Executive Manager of MILO® Business Unit in Nestlé (Malaysia) Berhad hands over a Nestlé hamper filled with MILO® goodies to Encik Muhammad Afdhaludin from Pusat Jagaan Siraman Kasih, Rawang)

(Philomena Tan, Business Executive Manager of MILO® Business Unit in Nestlé (Malaysia) Berhad hands over a Nestle hamper filled with MILO® goodies to Encik Usamah from Pusat Jagaan Mesra Limpahan Kasih, Puchong)

Between 6 June and 5 July 2016, MILO® is partnering with TESCO and Lazada so that Malaysians can help support these homes and associations through the campaign by contributing Nestlé Breakfast Baskets with every 100 points accumulated from MILO® purchases.

Each Nestlé Breakfast Basket is designed to provide 1 month’s supply of a nutritious breakfast for each dependent and it includes MILO® powder, Nestlé Everyday® Milk, NESTUM®, MILO® Breakfast Cereals, as well as MILO® UHT packs.

MILO® teams will also be reaching out to the local communities in Terengganu, Pahang, Kelantan, Johor, Negeri Sembilan and around Klang Valley in addition to selected Tesco outlets nationwide during the month of Ramadhan so more Malaysians are able to participate in the initiative.

“The practice of giving and helping those in need is a virtue so entrenched within our culture and beliefs during Ramadhan. A donation, no matter big or small, when given from the heart, is recognised as a blessing. We are extremely grateful to see the birth of this campaign, and we want to thank all Malaysians in advance for their support, as well as MILO® for being instrumental in making it happen,” shared Simon Santhanasami from Persatuan Kanak–Kanak Cacat Klang Selangor.

At the launch, a researcher of the MyBreakfast Study, Malaysia’s first most comprehensive breakfast study involving 8,705 participants, and member of the Nutrition Society of Malaysia, Associate Professor Dr Hamid Jan B Jan Mohamed, shared essential findings to support the importance of breakfast and how consuming malt beverages make a marked difference to one’s performance during the day.

“Findings show that malted beverage consumers were more likely to meet the Recommended Nutrient Intake (RNI) in terms of total energy intake, protein and other vitamins. There was also evidence of a correlation of higher levels of physical activity in those who consumed malted beverages compared to those who didn’t,” stated Dr. Hamid, suggesting that malted beverages can be an effective and simple dietary strategy to help sustain one’s performance throughout a day of fasting.

“A MILO® at sahur is not only convenient, but also complements a meal in providing adequate nutrition. It is easy to drink in the early hours of the morning, filling and helps provide energy to kick-start a full day of fasting,” explained Cher Siew Wei, Corporate Wellness Manager, Nestlé (Malaysia) Berhad.  She added, “Many are still unaware of the alarming fact that we lose 80% of our energy reserves after long hours of sleep. Our bodies need to replenish this loss with a well-balanced meal in the morning to have sufficient energy required for physical and mental performance, even more so during the fasting month.” (Pictured above: Cher Siew Wei, Corporate Wellness Manager, Nestlé (Malaysia) Berhad and Associate Professor Dr Hamid Jan B Jan Mohamed, member of Nutrition Society Malaysia )

“MILO® has been championing the importance of the breakfast for the past five years so we understand that the need for sufficient and long lasting nutrition is crucial, especially during the holy month of Ramadhan. While we urge Malaysians to join us in helping those in need, we also hope they ensure the daily practice of sahur,” concluded Tan.

For more information on the campaign, please visit www.milo.com.my.