KUALA LUMPUR, 5 DECEMBER – Fans of Tropicana Twister will soon be in for a treat as the world’s No. 1 juice brand announced that they will be running a campaign called Tropicana Twister Keceriaan Berganda. This exciting new campaign brings an element of surprise for consumers by allowing them to receive two promotional vouchers and a chance to win cash prizes by purchasing a Tropicana Twister Twin Pack (PET1.5L x 2) which will be available at major hypermarkets.
Available in every pack, buyers of the Twin Pack will receive two promotional vouchers and an opportunity to win cash prizes. The promotional vouchers can be redeemed at participating retail outlets such as 7-Eleven, New York Steak Shack, Sakae Sushi, Secret Recipe, TGV, The Chicken Rice Shop and Tony Roma’s. Additionally, consumers will be presented with the opportunity to participate in an SMS contest, where they stand a chance to win cash prizes from a grand prize pool worth up to RM288,000.
The participation method for the SMS contest is simple. Buyers only need to answer an easy question and SMS it to the number provided, together with their details and receipt number. Those who partake will be in with increased odds to win as there will be a total of 45 winners per day. Among these winners, 44 of them will walk away with RM50 and one lucky person will win RM1,000.
Hence, everyone is guaranteed to be rewarded with every purchase of a Tropicana Twister Twin Pack, making this a truly exciting campaign. Even better, the campaign will last for 90 days, beginning on 14 November 2016, giving consumers ample opportunity to try their luck at winning the cash prize and stocking up on the surprise vouchers.
“The primary reason behind the development of the Tropicana Twister Keceriaan Berganda campaign is to reward our loyal customers, as they have helped us become the No. 1 juice brand in Malaysia,” said Hemalatha Ragavan, Vice President of Marketing and Business Development at Etika Sdn Bhd (formerly known as Permanis Sandilands Sdn Bhd).
“These vouchers are also our way of thanking our customers and showing appreciation for their support. The twist to this campaign, so to speak, is that unlike normal campaigns, we are offering surprise-filled opportunities through the vouchers and offering cash prizes to more than just the normative three winners, which also allows more consumers to enjoy the gifts from this campaign. The cash prize for the SMS portion of this campaign alone comes up to RM288,000,” she added.
“Even if fans don’t win the bonus cash prize, there are surprise vouchers that they will get along with the Twin Pack. We have ensured that all our customers will be able to go home with a pleasant surprise with each purchase of the Tropicana Twister Twin Pack. That is what this campaign is all about – giving back and bringing happiness with a surprise to as many consumers as we can,” concluded Hemalatha.
Tropicana has always been committed to using the best quality of fruit to provide great tasting juices made from real fruit juice that is enriched with vitamins. Every bottle of Tropicana Twister is bursting with revitalizing goodness for their enjoyment. Consumers should ensure that they participate in the campaign to get the surprise vouchers and to stand a chance to win the cash prizes. Grab a Tropicana Twister Twin Pack to get rewarded and surprised.
For more information on all Tropicana Twister Keceriaan Berganda campaign details, please visit: www.tropicana.com.my.