Did you feel that 2013 flew by way too fast? I know I did. If not for pictures I took through the year, I would be left wondering what had I done that was meaningful especially to my loved ones in 2013. Life past us by too quickly to not do something, even a little something, that can make a difference to another person’s life. Upon this line, Kleenex has decided to embark on this Share the Softness Campaign throughout Malaysia to make a difference and at the same time, help fellow Malaysians to make acts love a priority by pledging to do something nice for our loved ones, not just in words, but by making a commitment to fulfill those promises. In the process, you can stand a chance to win some fabulous prizes as well! Read to know more.
“Kleenex® is synonymous with softness, hence we constantly champion the importance of softness in the everyday lives of consumers,” said Soo Woon Yee, Marketing Director, Kimberly-Clark. Joining Kleenex® to spread acts of softness by making the very first pledges on the Kleenex® Wall of Softness are local celebrities – philanthropist and World Vision’s Child’s Rights advocate Deborah Henry and award-winning actress Sharifah Amani. (pic above)
The Kleenex® Share the Softness campaign will run from 20 November 2013 till 15 January 2014 and aims to achieve 5,000 pledges, upon which Kleenex® will spread the softness to the underprivileged children of the Fugee School with a cash donation of RM10,000. Through this campaign, Malaysians will be reminded to bring softness into each other’s lives, and also to the lives of needy children in the Fugee School, a non-profit charity organisation that provides basic education to refugee children from Somalia.
“Fugee School is a cause that is very dear to my heart,” said Deborah Henry. “I believe very strongly that we can all make a positive difference in the lives of others hence the Kleenex® Share the Softness campaign is a wonderful way to show our love for others.”
“Leveraging on digital media is a great way to spread the word, and a good way for us to use our influence for something meaningful,” said Sharifah Amani. “Acts of softness and care make us feel loved, and making a pledge underscores just how important such acts are.”
The Kleenex® Softness Store will be moving around Klang Valley to reach out to the public, advocating the importance of showing love and care with just a simple act of softness. To encourage the act of softness, the first 500 participants who visits the Kleenex® Softness Store will be able to walk away with Kleenex® tissues by just pledging their act of softness on-the-spot.
Join Kleenex®, Deborah Henry and Sharifah Amani to pledge an act of softness today on www.facebook.com/Kleenex.Malaysia – all you have to do is make your pledge, and first 100 daily pledgers will get a free Kleenex® soft pack! Next, share a photo of you fulfilling your pledges and stand a chance to win a holiday worth RM3,000 plus RM2,000 of spending money!
I just made my pledge on the Facebook page as well!
By the way, did you know Kleenex has this new range of vintage designs on their boxes? Pretty nice huh.
Keep updated on the latest campaign details, as well as locations for the Kleenex® Wall of Softness and Kleenex® Softness Store, via Kleenex® Facebook page (www.facebook.com/Kleenex.Malaysia). Look us up or tag us via #kleenexsoftness in your instagram, facebook and twitter to be part of the Kleenex® Share the Softness movement today. For more information on Kleenex®, please call the Kimberly-Clark Consumer Care-line at 1-800-82-1188 (toll-free) on weekdays from 9am to 5pm.