Online Personalities Battle It Out To Be ‘THE INFLUENCER’

For the first time in Malaysia, there will be a reality show featuring 10 top media personalities namely, Cheesie, Vernon Chan, Ben Ashaari, Kelly Chin, Rebecca Saw, Ami Schaheera, Karen Kho, Jacklyn Gan, Ah Bok and dancer Chriz Ooi. Ok I took the trouble to find all their blogs and facebook so check them out yea.


The Influencer is actually the brainchild of Ms Choo Mei Sze, the co-founder and Managing Director or PersonEdge Sdn Bhd. Ms Choo will also be on the show as the host which will premier next week, 6th December on

What is the Influencer?

Ten online personalities from different categories such as lifestyle, technology, fashion, beauty, food, and even dance will face off against each other over six challenges tow in a competition that will challenge their ability to adapt and improvise not just online but in the real world. Each online personality is a master of his or her domain, but the real question is: are they good in everything overall or just one?

Each challenge will feature a different theme such as technology, fashion, or fitness. It is now up to the influencers to rise to the challenge, and overcome the task. Who will be the ultimate social media influencer?

You can literally watch the show during your lunch time or tea break because it’s online, and it’s pretty short, no more than 15 min. It should be interesting to watch this first of its kind show, putting a bunch of bloggers and media personalities together and having to fight each other in some challenges. I love that they are depicting people from various fields and this kind of shows that bloggers are not just one type of personality that likes to stick behind the computer but are actually multi-talented and multi-faceted as well.

“Everyone wants to be a part of ’new media’ but do not have the right strategy to operate and promote their brands through the medium. The only method was to promote through online advertisements, which has created clutter within the medium, causing its effectiveness to decline. But many do not understand the alternatives – creating contents through digital and social media experts, which includes online personalities,” said Choo.

She added that the strategic collaboration with Nokia will further boost the digital and social media industry. “Contestants will be trained to be an all-rounded online personality as most of them are too comfortable with their own platform. Thus, this competition allows them to discover their hidden talents beyond their comfort zone, in both online and offline platform, which will build the credibility and importance of online personalities in Malaysia.”

“Today customers realize the potential of mobile devices beyond voice and increasingly use their devices for various tasks in their daily life,” said Gary. “We are excited to partner with Personedge and Lowyat.TV to showcase the power and the multi-tasking capability of the new Nokia Lumia 1520 through various tasks. These influencers will also have the privilege to be the first Malaysians to experience this fantastic device and put them to test in real-life scenarios. We believe this thin, sleek designed, 6-inch stunning device with an amazing 20-megapixel camera will enable the Influencers to excel in their weekly challenge with ease.”

The winner of ‘The Influencer’ will be rewarded cash prizes as well as products. Other sponsors include Konji International, Love Bonito, Lansi, and Kenanga Wholesale City.

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