Results Show Kids are Financially-aware, Career-conscious and Family-oriented
• Almost 8 out of 10 kids save money for the future or to buy something special
• They love learning how to do different jobs; 82% reported that they could see a future career for themselves in their favourite role-play experience
• Over a third said they value family time over material goods
The KidZania Bi-Annual KidZ Survey, commissioned by KidZania Cities in Kuala Lumpur and Singapore in partnership with Agility Research, saw over 500 kids interviewed across both Cities in 2017. Participants ranged from 7-15 years old, who talked about financial literacy, career aspirations, and preferences.
“KidZania Kuala Lumpur revolves around children – we want to know what they are thinking, what they find relevant and interesting. Through this survey and other initiatives such as the KidZania CongreZZ, we give them a voice and a role in making the experience better for all children,” said Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur.
The results revealed that modern kids are well-versed in basic money management, aspirational in their career choices and appreciative of their families. Key findings include:
Malaysian Kids Know How to Save… and Spend
Most children receive a regular allowance and more than three quarters save money for the future or to buy something special, with almost a third saving up to buy a new mobile phone, tablet or laptop.
Over a third of the survey respondents said their experience at KidZania taught them about savings and expenditure, and 70% choose to deposit their earnings at the KidZania central bank, instilling an appreciation for the value of money and teaching money management skills.
Family Bonding and Relationships
While kids value family time over material goods, almost 50% reported having less than 2 hours of family time each day. With strong family relationships being a critical factor for growing children, KidZania Kuala Lumpur aims to include more parent-child activities and role-playing establishments to encourage more quality family time.
Hopes & Dreams for the Future
Kids cited personal interest and their parents as role models being the two main factors that influence their future career choice. The majority indicated they desired to be a teacher or doctor, careers which are familiar through regular exposure; however, they also expressed that their favourite experience at KidZania involves learning how to do different jobs, broadening their horizons for the future. Over 80% reported that they could see a career for themselves in their favourite role-play experience which, in KidZania Kuala Lumpur, are fire fighter and pilot.
Almost half the respondents also expressed their top learning experience included skills such as teamwork (46%) and independence (47%), reaffirming KidZania’s ‘Learn Life Today’ philosophy and the importance of role-playing as a means to develop strengths and discover new interests.
For more information about activities and events at KidZania Kuala Lumpur, visit www.kidzania.com.my or www.facebook.com/KidZaniaKualaLumpur, or call the KidZania Careline 1300 88 KIDZ (5439) from 9.00 am to 6.00 pm, Monday to Sunday.