Over the last couple of years, Malaysian fashionista’s have definitely been spoilt for choice with the onslaught of local labels and online fashion destinations that have been cropping up and now it seems as though our beauty community is following suit!
From hyper-pigmented liquid lipsticks that can rival Kylie and her lip kits to swoon-worthy artisanal soaps packed full of skin-soothing ingredients, Malaysia’s beauty scene has definitely come a long way since bedak sejuk and we can’t be more excited to get up close and personal with what our homegrown brands are brewing up.
While our infatuation with beauty products from across the pond will never die, these local cosmetic companies are definitely proving to be strong contenders and we especially like the more accessible price points that come attached to them despite the high-quality formulations.
So without further ado, here are five local brands that we’re currently obsessed with and for the beautyholic on a budget, remember to swing by Saleduck to score savings on your favourite beauty brands.
Come for the Velvetcreme liquid lipsticks in a plethora of shades that run the gamut from bolds to nudes. The kiss-proof formula ensures hours of perfectly flawless lips and sits comfortably without drying or flaking. Breena Beauty is definitely an all-rounder and their collection also includes a line of makeup brushes to help you blend, define and contour your way to major makeup slayage. Plus point? Breena Beauty’s entire line of products and beauty tools are vegan and cruelty-free!
Love Lush Cosmetics? Then you’re going to A.D.O.R.E Wunderbath and its range of whimsical bath and bodycare products with a twist. Ever taken a shower with a soap shaped like a karipap? Or perhaps a chicken wing? These are just a few examples of the deliriously fun products that you can expect to find in Wunderbath’s arsenal of handmade bath bombs, soaps, lip care products, body butters and more.
With a product offering that features 100% cruelty-free and vegan ingredients, this halal-certified brand has been creating massive waves with its line of super pigmented liquid lipsticks that are designed to beautifully complement Asian skintones. The matte finish and rich colour payoff paired with the RM39 price tag definitely makes this product a keeper and we’re definitely looking to try out all 10 shades. Best-selling shades include Vibes (a creamy, milk chocolate) and Deja Vu (a deep warm plum).
The Olive Tree
There’s something magical about The Olive Tree products in that every item feels like a special treat and we can’t get enough of it. Featured in Elle Magazine, The Olive Tree is about creating organic and conscious body care products that are absolutely free from synthetics, chemicals and skin irritants. Passionate about creating a line that is 100% pure, the brand works hard to ensure that each item is enriched with natural ingredients to sooth, heal and nourish. The range includes scrubs, soaps, hair care, essential oils and more.
Dida for Women
Founded by friends turned business partners. Didie Nasir and Tengku Chanela Jamidah, Dida for Women was created as a means of empowering females through the art of makeup. The brand currently carries a range of lip and eye products in directional shades with a variety of finishes. Online shoppers can purchase bundles of the brand’s most popular items to save more while trying several products simultaneously.