Caryn Loh, Country General Manager and Head of Watsons Malaysia (5th from left), Danny Hoh, Head of Marketing, Watsons Malaysia (4th from left) and the celebrity cast of the music video at the media launch.
Watsons Malaysia always have the best Chinese New Year campaign. The #happybeautifulyear campaign launch’s highlight is the all new Chinese New Year music video featuring the original song ‘Happy Beautiful Year’ with cameo appearances by more than 20 local and international celebrities. I love how Watsons also go all out with the most crazy and controversial ideas in their videos, this time it is no different.
“Watsons is proud to present this highly anticipated music video after the success from the previous year. And we are confident with the quality of the music video production and song arrangement; it will continue to be the favourite amongst Malaysians celebrating Chinese New Year. My sincere thanks to our business partners and Watsons VIP members for continuing to believe in Watsons,” said Caryn Loh, Country General Manager and Head of Watsons Malaysia.
To view the music video, please view here: CLICK HERE
Caryn added, “Chinese New Year is one of our most important campaigns to continuously engage with our customers. Aside from the innovation of products available at our stores during the festive season, this year we are sending across the message of the most beautiful you.”
The highlight of the campaign which was the song and music video was performed live at the launch by Malaysia’s favourite singing duo, Fuying and Sam. Both the singers were accompanied by the leading cast of the music video and fellow celebrity friends including Amber Chia, Alvin Sinclair, Arja Lee, Arfan Aris, Chui Leng, Leng Sisters (DJ Leng Yein and MC Leng Sean), John Tan, Kit Mah, Leng Sean, Nadine Ann Thomas, Nigel Chin, Reem Shahwa, Rubini Sambanthan, Santhawan Boonratana and Wafa de Korte.
A surprise and most talked about element in the video is non other than the cameo appearance of Happy Polla from Thailand. Happy Polla is indeed the darling of social media and controversy is her other name. Happy Polla who has more than 1.5 million followers on social media has a big fan base in Malaysia and ideally a perfect fit to be part of this music video.
“This music video showcases familiar Malaysians scenes and multi-cultural facets of Malaysia. This music video has winning elements of fun, laughter, over the top and humour and is poised to be loved by Malaysians. Also the music video and the original song convey the message of having the beautiful you for this New Year inside and out,” said Danny Hoh, Head of Marketing, Watsons Malaysia in his campaign keynote address to guests, members of the media and bloggers community.
The music video production was shot just recently in November 2016 at various locations in Klang Valley. Watsons is dedicated to produce yet another highly entertaining music video to showcase the true essence of celebrating Chinese New Year including singing and dancing with lovable music. The music video released on Watsons Malaysia YouTube and Facebook channels respectively has to date surpassed the half million views within 48 hours! Their target is to achieve 5 Million views! Do you think it will surpass?
There are also two digital extension versions to further promote the hair care and cosmetic offers in the stores nationwide. The first digital extension version featuring hair care offers made available on Watsons Malaysia YouTube and Facebook channels has thus far received more than half million views in a few days!
“We hope during this New Year, our VIP members will find shopping experience at our stores a unique one. We hope the rewards will benefit them and at the same time sharing this to their family and loved ones,” Danny added in his speech. At the campaign launch, the main cast and celebrities were joined by Caryn and Danny for the traditional ‘Lou Sang’ ceremony in the midst of key business partners, members of the media and bloggers community. In fact, it was a mannequin challenge Lou Sang, the first ever of its kind.
To further engage Watsons VIP members, Watsons #happybeautifulyear campaign also brings a wholesome celebration by offering RM1,888,888 worth of prizes for the Dip and Win where VIP members spend more than RM80 in a single receipt stand a chance to dip in the happiness box and grab a prize.
Other promotions in conjunction with #happybeautifulyear campaign includes:
- Nationwide savings up to 50%
- FREE CNY Packet with purchase of RM60 and above
- FREE Collectible Mug with purchase of RM150 and above
- FREE Collectible Bowl and Chopstick Set with purchase of RM250 and above
- Exclusive hair offers with RM18 OFF for any purchase above RM118 with any participating hair care brand
- Exclusive cosmetic offers with buy 2 lipsticks with 10% OFF and receive FREE jewellery box with purchase of RM100 and above of cosmetic products.
For more information on Watsons Chinese New Year campaign and promotion, visit www.watsons.com.my/cny2017