Who loves fast food here? I know me and family do, a lot, and whenever we have fast food, the freshness and crispness of the fries is always the deal breaker. The U.S. Potato Board has kicked off its 1st “U.S. Fries & Burger Fiesta” and this month long campaign sees the convergence of 19 popular burger joints & cafés within the Klang Valley to serve up a unique repertoire / creation of U.S. fries with burgers never seen before. Do check below later to find out which of these cafes you can visit to enjoy the amazing burger and fries.
Did you know that Malaysia is the number one market for U.S. fries in the South-east Asia market and only number 2 to Japan in Asia? That’s pretty amazing. From the number of high end burger joints sprouting all over Klang Valley alone, you can just believe that burgers had become one of the most loved fast meals by Malaysians today and the fries or even wedges that come with it are well loved too.
Did you also know that the U.S. produces the best fries due to the ideal growing temperatures, rich soil, state-of-the-art processing facilities and generations of expertise? That’s where U.S. potatoes that are destined for processing are required to contain high “solids” and low sugar content, which are important characteristics for achieving a finished product with desirable appearance, taste and texture.
U.S. potato growers offer processors high-quality potatoes from a plentiful year-round supply. The U.S. industry standards are demanding and must meet all Food and Drug Administration and USDA specifications, enabling U.S. processors to create top-quality and safe frozen potato products (ref.: http://rtgpkg.com/choosing-the-best-vacuum-sealing-technology/).
As I told you earlier, as a true-blue burger-eater, most times it is the fries that cut it for us. Even if the burger is awesome and the fries is flat, that’s it, we may not visit that establishment again. Good news to all Burger lovers, you now have the great opportunity to savour the best burgers served with the best fries via the U.S. Fries & Burger Fiesta. This is such an exciting two-pronged campaign, firstly it will definitely make the various participating outlets get really creative with their burger presentations while using the US fries combo. One of the highlights of this Fiesta is that it provides an opportunity for the public to acquaint themselves to the different U.S. fry varieties. Many of these outlets are offering new cuts of U.S. fries for the first time. What is your favourite cut? I love the criss cross fries, don’t know why somehow it just taste better, or maybe it is because it is U.S. Fries, as you know, U.S. Fries is always better in flavour, taste, texture and all that really enhance the burger itself.
The U.S. Potato Board hopes this Fiesta will provide an eye-opening opportunity to participating outlets to introduce to the public more than their usual burger and fries fanfare. The U.S Potato Board hopes the public who will visit and dine at participating restaurants to sample the different U.S. fries and burger combos.
There will also be an Instagram contest where 3 winners weekly with the best pictures of them enjoying the promotion U.S. fries and burgers will win RM150 cash prizes weekly. All you have to do is upload your picture and tag #USFries&BurgerFiesta on instagram.
So join me and visit the below outlets to taste these special burgers and fries! I will even be reviewing one of them soon!
Be prepared to enjoy U.S fries and burgers like never before! For more information on the U.S. Burger & Fries Fiesta, please call Kent Low or Eddie Saw at (03) 8070-7216.