Category Archives: Travel

The Queen of the Sky Takes Flight in Melaka

Have you heard? The world’s first Coach Airways retail concept store and café has officially opened its doors at Freeport A’Famosa Outlet in Melaka. The store is housed in a retired Boeing 747-230B aircraft, which has been transformed into a luxurious shopping destination.

YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca said, “Coach Airways is the latest addition to the heart of Malacca, which marks a significant milestone in the state’s dedication to enhancing its tourism offerings for the public. This launch aligns with the objectives of Visit Malacca 2024 to achieve the targeted visitors. Beyond shopping, this establishment represents a symbol of luxury and prestige for all Malaysians, especially Malaccans”.

The aircraft, which was once known as “The Queen of the Sky,” was acquired by Coach in 2021 and transported to Melaka for the conversion project. The interior of the aircraft has been carefully restored to its former glory, and now features a wide range of Coach products, as well as a café with seriously good coffee to go.

(center) YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca officiating the launch of Coach Airways Outlet, the world’s first unique retail concept store and café in a converted Boeing 747 at Freeport A’Famosa Outlet, Melaka.

The launch of Coach Airways has been met with excitement from both shoppers and aviation enthusiasts. The store is a unique and immersive retail experience, and it is sure to become a popular tourist destination in Melaka.

Photo-4-3(from right to left) Datuk Julian Lau, Director of Freeport A’Famosa Outlet receivIng the FIRST RETAIL CONCEPT STORE IN AN AIRPLANE certificate from Christopher Wong, Chief Operating Officer, Malaysia Books of Records and witnessed by (center) YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca[/caption]

Datuk Julian Lau, Director of Freeport A’Famosa Outlet said, “This project has been in the works for the past two years and it took an immense effort by the team to redesign this mega Boeing 747 Jumbo into an exclusive one-of-a-kind retail destination by Coach”.
“Since the opening of Freeport A’Famosa, we have always strived to create various innovative experiences for all our visitors. This latest addition adds a feather to our cap to offer Malaysians and tourists a fun and immersive shopping experience where they can explore the cockpit, passenger and lounge cabins whilst browsing the collections from Coach,” he added.

Here are some of the fun things you can do at Coach Airways:

    • Shop for a wide range of Coach products, including bags, shoes, accessories, and ready-to-wear clothing.


    • Enjoy a coffee or juice with every purchase at the Coach Cafe.


    • Take a tour of the aircraft and learn about its history.


  • Take endless selfies and photos, every corner is unique and beautiful, from the entrance to the cockpit, to the business class seats, to selfie mirrors.

If you’re looking for a unique and memorable shopping experience, be sure to check out Coach Airways at Freeport A’Famosa Outlet.
Here are some additional fun facts about Coach Airways:

  • The aircraft was originally built in 1981 and served with Singapore Airlines for many years.

  • It has a wingspan of 195 feet 8 inches and a length of 231 feet 10 inches.

  • The conversion project took over a year to complete.

  • The store is the first retail concept of its kind in the world.

  • It has been recognized by the Malaysia Book of Records as the “First Retail Concept Store in An Airplane.”

The Outlet was also awarded the “Unique Retail Experience” of 2023 by the Malaysian Association of Theme Parks & Family Attractions (MATFA) earlier this month, signifying Freeport A’Famosa Outlet as a must-visit destination where ashion, history and innovation converge to provide an unforgettable retail experience.
Coach Airways at Freeport A’Famosa Outlet is set to provide guests with a distinctive and value-added shopping experience while attracting a broader customer base and driving sales. In addition to the retail space, the aircraft will be equipped with a welcoming area, an immersive gallery, and a contemporary café, providing guests with a space to relax and indulge in refreshments while enjoying the unique ambience of the transformed aircraft.

Coach Airways is poised to become a global attraction which enchants guests with its fusion of retail and aviation, where imagination takes flight.

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