SAP Forum highlights strength in Mobile, In-Memory and Cloud

Technology innovations and applications that empower businesses for today’s highly competitive, digitally interconnected, socially networked and unwired world

KUALA LUMPUR, 20th June 2012 – Imagine a world where everything is mobile, everything is in the cloud and every data’s significance to the business is analyzed and made available when you want it, anywhere, anytime. That world may be here sooner than you think as we see a paradigm shift in the world of technology.

SAP’s 40 years of innovation has culminated in a strengthened stable of business applications which will be featured in the SAP Forum that will run its South East Asian tour across six countries in the region till 22 August, including Philippines, Indonesia, Malaysia, Thailand, Singapore, and Vietnam.

Highlighting SAP’s solutions in mobility, in-memory and the cloud, the conference brings real-life case studies of how SAP can help businesses run like never before. An event aimed at fostering dialogue between thought leaders, existing and potential customers, partners and other members of the SAP ecosystem, it comprises sessions and demos that focus on the new wave of innovation, value creation and deep customer insights.

SAP Celebrates 40th Anniversary

This year is the 40th anniversary of the founding of SAP, one of the world’s leading enterprise application companies. What began as a five-man operation is now one of the world’s largest independent software providers, employing more than 55,000 people in over 50 countries, serving more than 183,000 customers globally. SAP software powers 85% of the top 100 most valued brands in the world.

In South East Asia, SAP serves nearly 4,000 customers comprised of large companies and small and medium-sized enterprises.

Tactical Cloud Acquisitions to Boost Enterprise Performance

SAP’s business applications allow organizations to run better and even faster. The recent acquisition of SuccessFactors brings a boost to Human Resource management– a core function in most organizations – by simplifying HR processes through the cloud. Another recent acquisition, Ariba, is the leading provider of collaborative business commerce solutions which also extends companies’ business commerce processes into the cloud.

Tim Moylan, President, SAP South East Asia, delivering the keynote at SAP Forum Malaysia 2012

“The cloud is bringing a new powerful way for enterprises to interact with their customers and partners. SAP’s commitment to building the business network of the future and growing SAP’s strength in the cloud,” said SAP South East Asia President, Tim Moylan.

Key to Growth : Managing Big Data

At the SAP Forum, Moylan will speak to an audience of customers, partners and industry experts about real time management of data and why it is the key to growth.“We live in a highly interconnected and fast-changing world, facing dramatic technology advances such as the emergence of cloud technology and the increasing connectivity both business and social through the rapid expansion of mobile devices. There are many opportunities to turn the growing amounts of data into intelligence that businesses can use via in-memory computing. We are entering an age of business networking where companies of all sizes and industries will connect, collaborate and trade in open, transparent and flexible business networks. SAP is dedicated to providing the best software solutions and applications to create growth, increase productivity and innovation,” said Moylan.

Social Networks as the Next Business Frontier

A recent study suggested that a growing number of ASEAN CEOs view social networks as an important channel of engagement with their customers and partners. The number of CEOs adopting social networks as a business tool is expected to grow from the current 25 per cent to 68 per cent in the next three to five years.

At the SAP Forum, Moylan will highlight the latest SAP tools that are available for enterprises. He will also share insights on how social media chatter can be converted to business intelligence, and how this helps companies build the smart business network of the future.

Moylan reiterated SAP South East Asia’s commitment to get closer to customers and spend more time listening to the challenges that they are facing.


About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 183,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit


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© 2012 by SAP AG. All rights reserved.

SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate is a registered trademark of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

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