As May gives way to the burgeoning growth of June, we are reminded that our lives, much like the seasons, are in a constant state of change and development. The Atomy business is no exception. In this article, we delve into the crucial question, “Why do I do the Atomy business?” and explore the essential role of motivation in achieving sustainable success.
The Seasons of Growth: A Metaphor for Business Motivation
Ancient wisdom from the Book of Changes uses four characters—? (Won), ? (Hyung), ? (Li), and ? (Jeong)—to describe the cyclical nature of all things. When applied to the growth process, they align with the seasons we know so well:
Won (Spring): A time for new beginnings, plowing fields, and sowing seeds. In business, this is the foundational stage.
Hyung (Summer): A period of vigorous growth and expansion, where seeds sprout and flourish.
Just as a farmer tends to their crops in the summer—watering, weeding, and protecting them from pests—Atomy leaders must nurture their partners to ensure their growth and success. A business doesn’t thrive on its own; it demands continuous attention, management, and love.
Why Start the Atomy Business?
Many people embark on their Atomy journey with clear, externally driven motivations:
- Earning a substantial monthly income.
- Providing a better life for their families, including a nice home and car.
- The freedom to travel internationally.
- Securing their children’s future with opportunities for overseas education.
- Ensuring a stable and comfortable retirement.
However, a staggering 60% of new members abandon their business goals. Why do so many quit, even with such compelling incentives? The answer lies in the loss of motivation.
Understanding Motivation: The Driving Force
Motivation is the force that propels us to act. In psychology, it’s categorized into two types:
Intrinsic Motivation: This stems from within, driven by enjoyment, a sense of mission, or a feeling of responsibility. Think of artists like Van Gogh or composers like Beethoven, who created for the love of their craft. Intrinsic motivation is powerful, proactive, and enduring.
Extrinsic Motivation: This is fueled by external rewards such as money, recognition, promotions, or other tangible benefits. While it can be a strong initial push, it’s often temporary and can disappear if the promised rewards don’t materialize.
The problem is that most new Atomy members focus solely on the extrinsic reward of a high income. When this dream doesn’t immediately become a reality, their motivation wanes, and they become part of the 60% who give up.
The Hidden Dangers of External Rewards: A Children’s Drawing Experiment
A psychological experiment with children who enjoyed drawing revealed a fascinating insight into motivation. The children were divided into three groups:
Group A: Promised a reward (a pretty ribbon) before they started drawing.
Group B: Given a reward after they finished drawing, without any prior promise.
Group C: Received no reward at all.
Two weeks later, the children in Group A, who were promised a reward, showed significantly less interest in drawing. In contrast, Group C, the unrewarded group, continued to draw with the same enthusiasm. This experiment demonstrates that external rewards can actually undermine intrinsic motivation. Similarly, promising new Atomy members a specific income can inadvertently diminish their internal drive.
Fostering Intrinsic Motivation in the Atomy Business
To cultivate a resilient and lasting motivation, three key elements are essential:
Autonomy and Initiative: People are more motivated when they are in control of their own work. Leaders should empower their partners with the autonomy and trust to take ownership of their business.
Challenging Tasks: Difficult and complex tasks, like guiding partners from diverse backgrounds, can stimulate creativity and deepen engagement.
Confidence: The more you know, the more confident you become. Education and experience are crucial for building the self-assurance needed to thrive in the Atomy business.
A Leader’s Role in Cultivating Motivation
Instead of relying on the allure of high-income promises, leaders should focus on:
Providing education and demonstrating the real potential for success.
Fostering a sense of autonomy and encouraging a spirit of challenge among their partners.
Helping their team build a deep understanding of the Atomy business, thereby increasing their confidence.
By nurturing these elements, leaders can help their partners develop a strong internal motivation that will carry them through challenges and lead to long-term success.
Six Reasons for Atomy’s Inevitable Success (Coming in July!)
In our next article, we will explore six objective reasons why the Atomy business is designed for success. Here’s a sneak peek:
Zero Sunken Costs: No entry fees, exit fees, or advertising costs.
Mass Prestige Products: High-quality products you can sell with confidence.
Company-Led Education System: A system that supports mutual success.
Fair Compensation Plan: A clear and balanced system of rewards.
Synergy of United Hearts: A culture of teamwork and support.
Strong Financial Structure: A debt-free company that can withstand economic downturns.
Stay tuned as we delve into each of these points in detail.
The most crucial element for success in the Atomy business is to cultivate motivation that comes from within. While external rewards can be tempting, they are often fleeting. When you take the lead, embrace challenges, and build your expertise, the fruits of your labor will be abundant and lasting. Keep growing, and you will achieve your goals.